A practical afternoon session on website trends, strategy, SEO, GEO, analytics and AI. Built for small business owners who want clarity instead of jargon. Hands-on clinic included — if possible, we fix issues on the spot.
Drinks included: water, soda, coffee, tea, normal beers and 0.0%, wine.
5 topics
No vague theory. No shiny-object nonsense. Just the parts that actually matter when your website needs to support visibility, trust and business growth.
Websites will stay important, but their role in the customer journey is shifting. Search, discovery and decision-making are increasingly influenced by AI. This session shows what that means for small businesses and how to stay visible and relevant.
A website should never start with design alone. We will look at the non-negotiables first: structure, pages, search intent, keywords, content hierarchy, technical basics and the decisions that save you from expensive rework later.
SEO is no longer the whole story. We will cover both classic search visibility and the new reality of GEO: how your business can be understood, trusted and mentioned in both search engines and AI-generated answers.
Google offers powerful free tools, but many small businesses never use them because setup feels too technical. We will break down which tools matter, what they tell you, and why they are essential if you want to understand traffic, behaviour and search demand.
Let's go to the meat of the subject. I will listen to your questions and — if possible — solve, remove blockers or at least give clear and practical advice on the spot. The goal of the session is to go home with a true "aha moment" and a clear to-do action plan.
What to expect
This is designed for small business owners who want to make better website decisions without getting lost in jargon. You will leave with clearer priorities, sharper questions and concrete next steps.
Good to know
The session is intentionally small, so there is room for discussion and practical help. That also means places are limited.
14:00 — Welcome and practical introduction
14:15 — The 5 core website topics explained in plain language
15:45 — Hands-on clinic and open questions
17:00 — Networking with food and drinks
19:00 — The end, venue closes
Pricing
€299 — save €50
Web, Digital & MarTech Specialist
Founder — At The Crossroad
LinkedInYour host
Mike bridges the gap between marketing and IT — the two departments that rarely understand each other but desperately need to. With a background that spans product ownership, digital transformation, MarTech, analytics and hands-on web development, he's been in the trenches at companies like Accent Jobs, Jaguar–Land Rover, Agilitas Group and Econocom.
Mike also owns and operates Art & Dart — an event & music location where he brings his marketing and tech expertise into a sector that's not exactly known for digital adoption. Taking what works in corporate environments and stress-testing it in a completely different market — that's not a detour. That's how he sharpens the blade.
Through At The Crossroad, he helps businesses turn their marketing and IT into a central hub that actually works. No fluff, no jargon — just practical solutions rooted in deep knowledge.
12+
Years in IT
8+
Years in marketing
20+
Companies helped
After the sessions
The learning part is only half of the fun. Afterwards there is time to connect, ask follow-up questions and meet other business owners over food and drinks in a relaxed setting.
Audience
Small business owners who want a smarter website strategy and practical guidance.
Format
Physical session with limited seats, discussion, hands-on help and networking afterwards.
Hosted by
Practical guidance at the intersection of marketing and IT. Honest, useful and built for businesses that need clarity instead of buzzwords.
Connecting marketing & IT
Hosted by Mike Portaels
Venue
Lembeke-dorp 28, 9971 Lembeke
Location
Event- & musicvenue Art & Dart, Lembeke-dorp 28, 9971 Lembeke.
Parking
Easy and free parking available within 2 minutes walking distance from the venue.
Easy to reach
Close to the E34 expressway, so the venue is quick and easy to reach by car.
Reserve your spot
Fill in your details to register. After submitting, you'll receive a personal confirmation email from Mike shortly.